Johnson and Johnson commissioned Madtown Media, a production company in Chicago, USA, to create a video that would be used at events to inform doctors of medical breakthroughs. Madtown initially contacted Neil, along with other voice over artist, for a sample of the script, so as to play to the final client for selection and approval.
Have being selected, Neil worked closely with Madtown media to ensure the tone of this complex video was perfect. It needed to be engaging and clear with a little bit of pace, so as to keep the viewers attention and convey the complex message to the audience, some of who may not have English as a first language.
Medical narration voiceovers are, by their nature, difficult! The medical world is full of complicated, long words and names. Unless you’re in that world 24/7, you may not know those words or their pronunciations. For this reason, Neil recorded the voiceover with the client listening in and directing the session remotely – Neil in London and Madtown in Chicago. Using ipDTL, Madtown were able to hear what Neil was voicing in real time, and in high quality audio, as if they were in the studio with him. Doing it like this, the client was able to check pronunciations of medical terms as the script was being voiced. This saved time and money.
Once the session was complete, Neil edited the audio and added processing before delivering it in the required format via Dropbox.